about us

Rafkin & Company is a full-service brand strategy, brand management and marketing consulting firm.

We specialize in:

-  Brand positioning 
-  Brand architecture 
-  Brand identity and design
-  Naming and taglines
-  Brand management  
-  Advertising, promotion and social media
-  Marketing communications
-  Market research
-  Training and development 
-  Project management 
-  Agency searches

We were founded in 2002 by Lee Rafkin, a dynamic marketing strategist with over twenty years of global experience in brand consulting, media, licensing, and packaged goods brand management. Since 2002, Rafkin has worked at the senior level with storied brands like AOL, Aetna, American Express, Animal Planet, Bank of America, Bayer Health Care, Boston Globe Media, Discovery Networks, the Grand Ole Opry, Mercedes-Benz, Reuters, Sony, SPEED Channel, and the Tribune Company. He’s also led consulting projects with a host of smaller companies and has branded and launched numerous successful start-ups.

Our philosophy is simple:   

We work harder than anyone else and strive to become a trusted advisor to every client we work with

We’re hungrier than most and believe in doing whatever it takes to super-serve our clients. We’re available 24/7 and love to over-deliver. This is reflected in the loyalty of our clients. Many have hired us over and over again. One client retained us for a stretch of four years. Every new proposal we send includes client references, because our clients tell our story better than we ever could.  

Our industry experience is wide and deep
We’ve worked strategically and tactically in virtually every category out there, including media, entertainment, news and information, financial services, health care, technology, real estate, retail, education, licensing, consumer products, and non-profit. If we don't know your space, we'll learn it. Fast. We’re big believers that consumers seek emotional benefits in brands, and we love to cross-pollinate best practices between categories.

We bring global perspective and big-firm consulting experience to every project we take on
We’ve launched Internet brands in China, led a brand consulting firm in Brazil, repositioned cable TV networks in Mexico, run a global brand council in Asia, Europe and Latin America, developed a worldwide licensing strategy for the world's most successful premium automotive brand, and launched a global financial news service in India and Japan. Rafkin's senior-level experience at Siegel+Gale and FutureBrand insures that we deliver premiere thought leadership, top-notch creative, and big-firm results - - at independent prices. 

We staff our projects with the best and the brightest
We've formed alliances with a network of best-in-class independent strategists, designers, copywriters, public relations professionals, market researchers, media planners, and social media professionals to flexibly staff our projects according to need. These free agents, many of whom are former big agency stars, bring tremendous expertise, energy, insight and value to every project. And keep costs low.

We’re great communicators

We passionately believe that everything communicates. That every touch point has the promise and potential to build our client’s brands. We love to write, design, pitch and present. We love to sell ideas. We're comfortable in the board room, in the conference room, and out in the field.