To help SPEED Channel, the #1 motorsports network, gain traction with cable operators and viewers, Rafkin and his team created comprehensive positioning, brand architecture, and messaging platforms to elevate the network’s brand and promote its unique offerings to fans.
Rafkin developed the strategy, identity, and advertising campaign to promote its most-watched ‘NASCAR on SPEED’ programming block, which included on-air and off-air branded content, spots, and digital content strategies.
SPEED Channel was eventually acquired and folded into the parent Fox Sports brand, but its DNA of high-speed excitement for car buffs and racing fans lives on today.
